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August 4th, 2010

How to Hire a Good, Dallas SEO Marketing Firm to Boost your SEO Rankings?

How to Hire a Good, Dallas SEO Marketing Firm to Boost your SEO Rankings?

If you are marketing a Dallas business online, then having effective SEO marketing for the Dallas business market is important to your bottom line. What should you look for in a Dallas SEO firm? Proven rank results, credentials, and an affordable Internet marketing plan?

You’re probably not the only one on the web trying to figure out how to hire a good, Dallas SEO marketing firm. SEO engineering for search engine ranking is a mystery to many people. There are some realistic, good tips to consider in this article to help in your search.

One of the best ways to measure a seo marketing firm’s quality is to check their previous client case results. That’s what your paying for in the end…seo services that provide strong, high-ranking, keyword-specific, search results in Google, Yahoo and Bing(msn) for your industry.

There are some basic search engine ranking elements you should look for in a quality SEO-search engine optimization company or Internet marketing firm.

They should use ‘White Hat’ SEO On-Page and Off-Page optimization tools and techniques. Many internet marketers could benefit from some basic ‘white hat’ seo information.

What does ‘white hat’ mean? Are they Dallas cowboys with clean clothes?
No, this means that they are actively using ‘best practice’ techniques that are seo friendly to Google’s algorithms. By the way, they generally won’t specify white hat openly. It’s just seo jargon.

What’s a search engine algorithm? It’s the computer code in web spiders that crawl all over the Internet deciding which 10 websites are more relevant to a users specific search out of the millions of websites on the Internet.

I will not reveal everything as some techniques take years to learn and are proprietary to our company. However, these basic white hat SEO techniques should be in the Internet marketing services they offer to you:

On-Page SEO techniques that cause good “organic” SEO rankings are:

• Keyword Research Analysis
• Website HTML Meta-Tags: Title, Description, Keywords
• Optimizing Internal Website Links
• Making Images so search engines can see them
• SEO Content and Text upgrades
• Google xml sitemap
• Very little Flash should be used in a website
• NO sloppy Javascript Navigation Bar code

Off-Page SEO techniques for your website that cause higher search engine rankings:

• Increase of Relevant Inbound Links
• Reciprocal – Relevant exchange links
• One Way – Quality Inbound links to homepage
• Blog/Article Postings – keyword relevant content
• High Ranking Directory Submissions
• Social Bookmarking – Twitter, Facebook. LinkedIn
• An seo analysis report comparing your site with 1-2 competitors of your choice

Monthly SEO Reports:

• Web Traffic Source Tracking
• Google Ranking Progress
• Inbound Links Created

If they at least offer these seo services and give you easy to read monthly reports, you will probably be in good shape. Ask for a sample report. This way you can see how data will be reported to you and you’ll know what to expect.

IMPORTANT: “Organic” SEO is not a flip of a switch. It can take a few months and sometimes up to 6-9 months to see 1st page rankings in highly competitive keywords such as “real estate” and “mortgages”. However, you should see some improvement within a couple months with a continuous climb upwards. Pay-per-click ads or “sponsored” link marketing should show in 2 weeks or less.

Be smart, get a couple real bids from accredited seo marketing firms and they should be comparable. If the price is way off, look at what each company offers. Do you get to talk to someone on the phone? Are they going to answer questions? Do they speak english? Is it more of a hands off type of service where they do the work in the back ground and only send you reports?

That’s ok. Just make sure that it works for your type of personality. Some seo firms only do external link building and never touch your website. This will almost never have you dominating your competitors in the search engines as it’s only half the work needed.

Some seo firms will offer a free seo analysis of your website. Take it, but realize it may be very limited compared to an analysis for 0-500. For a small investment, you can have an seo consultant walk you through an seo report so you understand it in laymen’s terms.

Good luck with your seo ranking campaign and your search for a good Dallas seo firm.

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August 1st, 2010

Internet Marketing Tips Achieve your Online Business Goals

Internet Marketing Tips Achieve your Online Business Goals

Internet marketing tips is a guide for us to do an online business. People are into internet marketing these days as it is relatively a new marketing strategy. This is all about promotiong, selling and buying goods and services online in the World Wide Web. In the presence of millions of websites on the internet, the challenge is brining visitors to your website by way of adopting effective internet marketing tips and strategies.

First task for internet marketing is to have a website for your products and services. This is among the first and most essential tip which cannot be ignored. Design a site which combines different elements in the right proportion. The site must have proper navigation structure and functionality so that visitors keep on accessing your site to buy products and avail your services.

There are hundreds of internet marketing tips but you have to utilize the best for brining visitors and prospective customers to your website. Always take part in forum discussions in the internet. Prepare blogs for your website so that your presence can be felt everywhere on the internet. Try to declare the accessibility of website URL to as many places as possible in the World Wide Web like announcing that you have arrived. This would create buzz in the internet about your website and help in bringing more visitors and prospective buyers.

Put relevant, good and accurate information in your website mentioning about the product or service you are offering. If visitors do not find the information about your product or service they look for, they simply go to the next website for searching their requirement as there is no limit on the options on the World Wide Web. Update the contents of your website regularly with rlevant, useful and interesting information. In this way you can have a unique identity and distinct edge over your rival competitors.

Publishing newsletters, reviews are another tip which you can utilize for your online business website. These provide a source to communicate and keep in touch with your prospective new and existing customers related to your business. This further helps in keeping your customers regularly informed about any new scheme, plan which you undertake to implement for growth of your business from time to time.

In internet cost of advertising is very low as compared to advertisement in any other medium. This saves a lot of effort and paper work. Besides this, in the changing scenario these days, Internet Marketing can be accessed by anyone at anytime from any part of the globe. In the time of globalization the whole universe has become your market, so you can take care of global needs while putting up information about the products and services in your website.

Thus internet marketing tips serve as means to guide you in field of internet marketing and help to increase your knowledge in this stream. Following these tips carefully will ensure to help your business grow. You can use tried and tested online methods for achieving success in Internet. Give your customers a clear picture about what services you are offering them and project your business in a proper way. Inform them about any special offers, schemes or any freebies very clearly. Thus following good internet marketing tips will spell success for your business.

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July 24th, 2010

Internet Marketing Services Introduce Your Product

Internet Marketing Services Introduce Your Product

What are internet marketing services?

Well, not all entrepreneurs have the skill to market their products. A product or service may be great, but without proper marketing, it will be worthless.
For more details go to: www.attaining-your-desires.com we all know that today, the internet is a great place to market your products or services. With the help of good internet marketing services, you can penetrate the internet even if you do not have any marketing skills.

Internet marketing services introduce your product in the market of the internet. Because of these services, your business can get the attention of the whole wired world. How do internet marketing services do this?

1) Connections – Internet marketing services need connections in order to be truly efficient in their work. It is often the case that entrepreneurs have no idea who to turn to with their marketing needs. They may have the right idea on what they need to properly market their business, but it takes people to make those ideas work. Internet marketing services should be able to connect you with the people who can help you.

Why are connections so important? Well, we all know the old adage that goes, “no man is an island”. No man can provide all of his needs. Sooner or later, we all have to turn to someone else. A great internet marketing service would be more efficient if the service has already established a network. The more connections that an internet marketing service has, the more likely it is that the service would be able to help you. This is the reason why you should always check out the connections of internet marketing services before you hire them.

2) Skills – People who offer various services have the skills required to perform those services. Internet marketing services have the skills necessary to properly market your business. These include skills in networking, web design, and any other skills required to promote your business over the internet.

These skills are the main reason why people hire internet marketing services in the first place. For can visit to: www.internet-marketing-word.com they have the ability to accomplish what you cannot. These skills can mean the difference between the pinnacle of success and the anguish of failure.

3) Resources – When you are handling a business, you would have a pretty clear idea just how limited your resources can be. Because of this limitation, you need the help of people. Internet marketing services may have access to the resources that you lack. This means that they have the things that you need to promote your business properly in the market.

Resources are very important in any business because all your skills are useless unless they are applied on something. Resources are harnessed with skill in order to be profitable for you.

Internet marketing services are so much in demand today because of the fact that the internet’s potential today lies in commerce. To people in various businesses, the internet is just like one huge advertising space. Through the internet, word regarding their business will reach the world.

Related Internet Marketing Articles

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July 23rd, 2010

Why SEO Services Drive Better Traffic to Your Website

Why SEO Services Drive Better Traffic to Your Website

 

Search Engine Optimization (SEO) is one of the most effective online marketing method which decides what type of visitors come to visit your website.

There are certain ways by which your website can gain traffic and once you get that traffic then there is no looking back.

Some of the ways that will bring traffic to your site are:-

1. Adding new content every time you write is what most sites do not do. Therefore those sites which have new content on a regular basis are said to be more reliable. By doing this it will improve your site and also increase your ranking.

2. While choosing a phrase you must see that you do not choose the one which is popular but see to that it is also not so popular as these so called very popular words are very competitive. There is also chance to get more page views from less popular keywords as well.

3. The title tag is said to be the most important tags on your web page therefore placing your keyword phrases in your title tag will help the search engines to find your site. This will also put your keyword phrase as a link to other sites as well.

4. You may use keyword phrase but it should also have a limit to it. Though keywords are important but excess of I also will not bring any benefit to your site.

5. Whenever you put your keywords you must place it at the top of the HTML in order to get noticed by search engines and therefore in this way people will get noticed to your sites.

6. When putting your keyword phrase you must remember to change the font size of it. By increasing the size of the font and increasing them will indicate that this is a keyword. You may also increase the headline tags which will help the search engine d differentiate between the headline and the normal text.

7. You may also ask people to help you to get links for your page. But remember in order to get links do not start buying then on other sites because this will create problem late.

8. Getting links from an educational and governmental site will benefit your website because when people from those great fields will link to you then you will be credited.

9. You must try to write more content for your website because the more weight your website will have the more indexes will it get. There are increasing numbers of chances for a large number of people to get access to your website.

10. Try to keep your website as long as possible by putting new information every time. Old content should be removed and in place of that new content must be written.

In these ways SEO services will bring traffic to your site. One thing which is important for you is that you must remember to use these techniques in the most effective way. It will take you some time to be used to it but when you are done with it then nobody can stop your site from getting traffic through SEO.

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July 22nd, 2010

Smart tips on opening a SEO company in India

Smart tips on opening a SEO company in India

 

Search engine optimization is a process to promote your products and services online i.e. on the internet. It aims at targeting specific web pages and websites. Applying correct key words at right place is the mantra for success here. The SEO industry has fired a revolution in the web industry. Many companies are coming up with SEO Services in India. These organizations offers all sort of web services that helps attract the potential clients and increase one’s credibility on the search engine. A search engine optimizer basically cobbles together the data in terms of both quality and quantity to a web page from a search engines. It overall improved the overall brand positioning of the organization.

 

SEO in India, is a phenomenon that device various strategic tools to promote the clients product and service listings on the search engine result list. Observing so much demand for SEO Services, many people are taking this as a good business opportunity as well. And why should not they. Opening up a SEO company in India, doesn’t require great investments but the profits incurred are quite high. One just needs to follow the basic steps to open up a SEO company. These steps are as follows:-

 

Do as much research as you can on the SEO market, patterns, sources etc. If possible you can also join some tutorial courses in SEO techniques.
Think of a good domain name that sounds striking and may grab attention of the potential clients.
Decide upon all big and minor issues i.e. what would be the content, pricing and payments etc.
Create the teams i.e. hire the manpower for every team. Build your team of content writers or web developers etc.
Perform preliminary checks about your services i.e. whether descriptions are loaded properly or not or the content is appropriate or not etc.
After all the checks if everything goes well, then just give a new horizon to your career in SEO Services.

 

There are many companies that claim themselves as the SEO Experts in India in terms of providing quick and proficient SEO Services. So you can also give a jumpstart to your career by launching your own SEO Company. The information or the research material can be simply found on the internet. Also, you will get to know about all the leading SEO companies, their services and packages they are offering.

 

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July 22nd, 2010

Search Engine Optimization Tips for the Small Business Owner

Search Engine Optimization Tips for the Small Business Owner

At the very start when you’re planning your website, you need to think about search engine optimization. This is important because sooner or later, you would want your web pages to be shown on the first page of search results for your keywords so that you can get free targeted traffic. Here are some essential SEO tips for the small online business owners.

1. Your URL

Your website’s domain name is important for ranking in the search engines. If you want to target for the words “coffee mugs” then it would be ideal if your domain contains these words.

With every web page you create, put the keywords as the file name for your web page. For example, /coffeemugs.html, /coffeemugsandcups.html

You will see that the names of your web pages helps your search engine rankings.

2. Title Tags

Title tags are what appears in your browser’s window title right at the top. Don’t put your company name in the title tag. Instead put your keywords and try to make sense of them. e.g. Coffee Mugs | Coffee Cups

The keywords in the title tags will be seen as important by the search engines to rank your web page.

3. Links

Have links to other quality websites on your web pages. These help because they tell Google that you are providing good information to visitors and not just promoting your own website.

4. Quality Content (Text)

Have good content on your web pages that are focused with your keywords. The more text you have, the better it will do in the search results.

The internet is about information. People search for content that they are interested in. This is why in order for search engine optimization to be effective, your website must have a lot of content and targeted to your niche.

5. Images

If you have images on your website, you can turn them into keywords that will be noticed by the search engines. You do this by assigning tags to them. Basically you describe what the images are about.

So don’t just put pretty pictures on your website. Make them help with your search engine optimization.

6. Anchor Text

The search engines will love your website if you have many other related websites linking to you.

To get ranked high for your keywords, you need other websites to link to yours with an anchor text. The anchor text will contain your keywords.

The more anchor text you have linked to your website, the more credit you will get from the search engines. At the end of the day, it is the number of links you get to your website which will make you win the search engine war.

With these search engine optimization tips, you should use them as soon as you start building your website. The reason is because search engine optimization takes a long time. You can’t expect instant results.

The website that will rank at the top, is the one with the most quality content and the most amount of links from other authority websites. If you do get to rank as the top 3 for a competitive keyword, you will get an avalanche of free targeted traffic.

There are other techniques that will help you with your SEO such as writing press releases and articles. You need to do some further reading to understand them. For now, the 6 SEO tips mentioned in this article will help you get off to a good start.

Check out the press release and article writing services at freelance writing services to put your SEO campaign on full throttle. Visit create information products for a free report on how to create an online profitable business – Alan Cheng, Elite Ghostwriters

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July 22nd, 2010

Top 10 Website Design and Marketing Tips to Improve Local Business

Top 10 Website Design and Marketing Tips to Improve Local Business

The top 10 local search engine marketing tip series intends to help business owners better reach a local demographic using web sites and tools on the internet. If you do not have a well coded website, get one. Then, use these local search engine optimization tips along with other research because this article alone will not cut it.

Tip #1: Create Quality Content With Plenty of Keywords.
Search engines and customers use keywords and phrases to find your website. Make sure you use plenty of the words you would like to be found for in the text of your website. Website designers and owners should create plenty of pages that display all of the content necessary to tell a search engine to show you as an expert for your keywords. Take the time to look at your competitors’ websites and try and have at least as many pages as they do, if not more. One last important tip for local search is to take every opportunity to put your location in your text.

Tip #2: Update Content Often With Local Information.
Take every opportunity to add new pages to your site which discuss local topics and events. Search engines will see that you are discussing local events with local keywords and move up your ranking as a local expert. Participate in local events and get your company name on charity and community websites with links back to your websites. These types of links are invaluable and can only be acquired through hard work and giving back to your community.

Tip #3: Use Available Resources – Some Recommendations and Examples Provided
One of the best tools we have found to help promote websites locally is the Google Business Tools suite. This amazing resource center allows website designers and managers analyze, manage, advertise, and invest in a websites online presence. Google has put most of their main business tools together in one location for easy use and understanding at http://www.google.com/intl/en_us/services/var_2.html. Check these website design resources out, read about them, and sign up for the ones that apply to you.

Our Recommends:
Google Website Optimizer
Google AdWords
Google Apps
Google Webmaster Tools
Google Base
Google Local Business Center

Tip #4: Pay Per Click – Monitor Closely and Spend Wisely
If you can set up and optimize your pay per click campaign it can be very successful and sometimes the results are amazing. That being said, we have witnessed many different cases where Pay Per Click advertising has burned through an entire budget in a couple of days. This can happen if you don’t take the time to read through the entire process before making your section. Use Local words in your PPC campaign to save money by competing locally instead of globally. Remember, spending money to make money is necessary, but spend wisely.

Tip #5: Local Search Engines: Google Maps, Yahoo! Local,  Bing Local
This is an obvious and easy way to increase your local exposure. We have all used a search tool that has given results with a map and indicator dots on related business locations. If you would like to come up for these types of  local searches, carefully submit for these specialized location based results. The search engines will often request some sort of verification through call back or traditional mail and pin verification.

Tip #6: Yelp!
Take the time to list yourself on Yelp and register your business. Make sure that you spend the time on these postings that you would for any piece of marketing material for your business. Yelp!, or websites like it, is sometimes the only chance to give an impression you will have with a customer.

Be careful. These types of listings are double edged swords. If you don’t maintain a high standard of service and quality, this will also be the location that customers will go to vent about their frustrations.

These listings will also count as a quality inbound link for search and is useful to increase your search ranking.

Tip #7: Chambers of Commerce
You should become members with at least one local chamber of commerce. This is a great way to establish credibility and become a member of your local business community. Once you have this membership, make sure that your listing on the chamber website is a direct link to your website. Chambers of commerce are considered to be local experts, and their link to you is a valuable one.

Tip #8: CitySearch
CitySearch is very similar to Yelp in that it is a popular local search engine. Make sure that you spend some quality time explaining yourself and your business. You should also make sure to check back and monitor your reviews often.

Tip #9: Press Release Services, Face book, and Twitter
Social Media and local publicity can be very important for local results. Make sure to use locations and city information in your profile descriptions. Search engines will look at social media websites, and if you do a good job of mentioning locale search words with your search engine keywords, you will begin to see additional results in the social media results sections of search engines.

Press releases can be the most important local marketing item a business can employ. Implemented wisely, a well optimized press release or social media blast can bring you first-page visibility for your keywords very quickly. Sometimes, you can take over more than one spot on the first page of Google. These same items used in their traditional roles of simple media notifications will get you nothing in terms of search results, make sure your marketing and PR companies know what they are doing. It could be hurting you.

Tip #10: Mobile
Make sure you have some information available to mobile visitors. Your potential customer can be right outside your door using their phone to decide weather of not to come in. Having a mobile website can be very useful for those wanting a mobile presence, but be prepared to pay for the cost of your website again in development for mobile platforms. There are cheaper alternatives, so make sure to ask your web developer or consultant.

Above is the Local Search Engine Optimization Checklist from ATAK Interactive, a Los Angeles web design company. All year, ATAK Interactive will release more detailed information about each local SEO tip so their readers can further push their businesses above competitors.

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July 22nd, 2010

Say No To Illegal Seo Techniques

Say No To Illegal Seo Techniques

Say No To Illegal SEO Techniques
Search engine optimization spamming, substantially increases the possibilities that a website or page will appear at the top of results on search engines for a certain keyword.

Businesses that use illegal SEO techniques to control, raise and improve their search engine positions, are denying or removing the rights of ethical websites to be heard and seen.  Regrettably, there are still many individuals who believe that “illegal SEO techniques” do no harm.

It is unethical and illegal for “spamming sites” to control search engines in order to gain high rankings in search engines at your website’s expense. You acquire your search engine position fairly so you deserve to be safeguarded from deceitful individuals who steal your visitors, publicity and income.

Remember that any effort so as to deceive search engines to achieve higher rankings is regarded as “SEO spam“; under no circumstances should you implement such methods in your marketing campaigns.

Never sacrifice your principles just so to reach your goals. There will be a great risk involved, such as your website can be penalized or worst, banned from top search engines and can stay banned for a long time.

Unethical and illegal SEO techniques:

1.  “Keyword stuffing”.  This means employing the use of the same or exact “keywords” in your “META tags” or anywhere in your content repeatedly.

2.  Hidden links and text.  Search engines work by scanning pages for certain keywords which are submitted into a search request and display results where the exact keyword appears typically, on a “page”.

Webmasters then insert some links or texts that are only readable by search engines but can not be seen by the human eye.  You can, for instance put a white link or text with the appropriate keywords unto a certain web page with also a white background.  Individuals can not detect it and will not even notice the difference; however “spiders” can read it and rank that site higher.

3.  “Mirror websites” or “Sybil attack”.  These are several sites having identical contents but different “URL”, all linking to one another, constructed for a very cruel objective.

4.  “Doorway pages”.  Normally, these are pages of poor quality constructed to rank highly particularly for one or even more selected keywords.  These do not affect your website visitors and only constructed for search engines.
These pages can contain the exact content of other sites but generally exhibits only a link going to the main page with no “navigation menu”.  They can at times dwell on the very same, however typically on other business’ server.

5.  Cloaking.  Delivers many different web pages for search engines and visitors. Webmasters construct their servers so that it can identify “IP addresses” of spiders then provide them with content rich and optimized pages, at the same time displaying different web pages for individuals.

Cloaking can likewise redirect a web visitor to their home page.

6.  “Link farms”.  Purposely to acquire link popularity, link farms are typically one page consisting of fifty up to one hundred or even more links to certain websites having no similarities with your website’s content.

Search engine “spammers” are aware of the fact that their pages’ content are of poor quality and are useless to individuals that visit their site.

The unethical and illegal websites prompted Google (Google page rank) as well as other top search engines in improving search technology that now has faster, better and advanced spam filters that can detect illegal techniques then ban such websites from search engines forever.

Risks and dangers of Unethical and illegal SEO Techniques

SEO spamming can, in reality bring about high rankings.  Do keep in mind however, that the effect is only temporary. Webmasters using illegal SEO techniques can benefit from their high search engine position for days, weeks, even months however once search engines discover webmasters using these illegal techniques, then they will be banned from search engine index for possibly a lifetime.

Even if one is not banned for a lifetime, it is difficult to be “re-indexed”.  One may need to start over and purchase a new “domain name”.  So then before using any illegal SEO techniques, think wisely and weigh if you are prepared to put your entire internet business in jeopardy just for months of obtaining a high rank in search engines.

SEO Tips

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July 22nd, 2010

SEO 101 for Beginners

SEO 101 for Beginners

This tutorial can help you a lot on how to optimize your website for the search engines. If your website is not ranking high in search engine and you want to make a quick change on it then this tutorial is for you and will be very helpful.

SEO Tips and Guides

Target the Right Keywords
First thing to do is identify the keywords you have in mind that define what visitor will be looking for. You should always remember that single word keywords are more difficult than two or three keywords except when those keywords are more competitive. You have to use keyword-phrasing at least two or three words.

Web Design for the Keywords
To think the keyword, design of your code. What is this mean? This is also the algorithm.
Algorithm can be thought as a design of code. Title and Meta Tags should have keywords at the placement of the keywords in code.

Alt Tags
Image alt tags can be readable in search engines. Using image tags to your images can help your website rank in search engines. Use your keyword in image alt tags and repeat the title in the alt tags.

Text and Link
The most important of the search engine optimization (SEO) is the content or text. It is a good idea to make your sites all text with target keywords, readable in visitors. This helps in Google by adding links with the keywords. Do not overuse the keywords. It needs to be a balance the rest of text and the keywords in the content, it is known keyword density.

TITLE
The title should contain the most important keyword, one or two others. It should have a unique title on all the pages. Always brand your site. Remember: The main keyword should never be first, you company name should be.

Meta Tags
Use a good keyword rich descriptive with the same keywords in your title tags. You can add the keywords if needed. Save the others for the interior pages to make your site rank as a “Category Site”. Remember: No more than 15 to 20 keywords in a Meta tag if you can help it. You can add them because everyone else will.

File Structure
Save the keywords in your file structure. When you create a new file, make sure the filename should be your target keyword of keyword for content. In other words the title of the HTML file should include the keyword you want to create or focus on. (ie: cebu_travel_tips.html, manila_hotels.html). Make sure to change all your links to that file. If you have images folder then make sure change to the right folder name with keyword.

Link Popularity
You must get links from other websites to yours. This is very difficult and extremely time consuming. You will want to be linked to from high ranking sites and sites that are about the same subject. You can see the websites who linked to your site by typing link:www.yourdomain.com in search engine site.

Site Submission
Now its time to submit your website to hundreds of search engines so that they will know if your site is exist. Search Engines and Directory Submission that will add Link Popularity to your site.

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July 22nd, 2010

The 3 Biggest Seo Lies – Fake Ideas That Many Believe

The 3 Biggest Seo Lies – Fake Ideas That Many Believe

The net is an infinite source of information with billions of pages indexed by the search engines. Also, it is a place where anyone can write articles, web pages etc… and have them seen by thousands of people.
A very popular subject today is SEO : it is discussed everywhere and you can find an incredible number of articles, ebooks, web sites giving SEO tips, recommendations that will help you understand search engines and how their algorithm work. But unfortunately the net is also full of wrong information, written by newbies that do not have any SEO skills. It is important to don’t believe everything you read online and remember that people writing articles are common people like you and me and also that most of the times, the accuracy of the information contained in an article is not verified by the publisher. The result of all this is wrong information and theories can be believed and distributed, and SEO is an excellent example, with so many wrong “tips” that are totally absurd at the eyes of the real professional, but will often will be believed and applied by the web site owner with little SEO skills but willing to learn how to rank high.
Here are the 3 biggest wrong ideas I saw so many times online :

1 – Duplicate content will harm a site’s rankings

How many times did you read that duplicate content will harm your rankings ? A lot !
Duplicate content is when you use a page or a paragraph taken from an existing web page listed in the search engines, that will have for effect that
this content is not “unique” anymore. It is not true that duplicate content will cause a drop in a site rankings and, most of the times, if the author
did not try to fool search engines with “black hat SEO techniques” using the same content over and over, it won’t have any effect at all on the
site’s S.E.R.P (Search Engines Result Pages).
This is what Google itself says in the Google’s Webmasters Guidelines : “Duplicate content on a site is not grounds for action on that site unless it
appears that the intent of the duplicate content is to be deceptive and manipulate search engine results. If your site suffers from duplicate
content issues, and you don’t follow the advice listed above, we do a good job of choosing a version of the content to show in our search results.”
… so as you see, nothing to worry about if your intentions are legitimate.

2 – The more back links you have, the higher your site will rank

It was a few years ago true, at the moment where search engines started adding Link Popularity in their search algorithm (mathematical equations that determine
a site’s rankings).
At the day of today where search engines are so sophisticated that their behavior is getting really close to human’s behavior this is a completely
wrong and outdated idea.
Today, the quality is much more important that the quantity and a few back links from authority relevant sites (20 is enough!) will boost a site
up to the first page, in front of sites that count a few thousands of those back links.
I own a site that has exactly 112 back links and it is still ranking in 3rd to 5th position on Google’s first page in front of sites with literally
tens of thousands of back links (right after me the next site has over 20 000 of them) in a very competitive niche.

3 – SEO is long and hard.

Thanks to over 10 years of experience in SEO, i can today affirm that SEO is not hard at all if you know what you are doing.
With the knowledge I gained over the years, I often manage to obtain first page ranking for a site after not more that 10 hours of strategic work !
Here are a few of the “Musts” you should always keep in mind when optimizing a site :
- Build a site following Google’s Guidelines with all pages reachable one from another and include a HTML sitemap.
- Check for broken links and misspelled words (very important! A page with misspelled words won’t rank high!)
- Do not use “black hat” techniques or underestimate search engines intelligence by trying to fool them : you will ALWAYS lose on the long term.
- Obtain not over 10 links a day from relevant high PR web sites.
If you follow those simple recommendations, you will definitely see your site rank a lot higher, and sometimes way higher than you thought. Nothing hard right ?

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