The “quality score” of the pay per click landing page affects your cost per click (CPC) plus the positioning of one’s PPC ad. The Squidoo platform is purpose-built to achieve a high top quality score for Squidoo lenses. Here are ten top tips to generate a top quality pay per click landing web page on Squidoo. You need a pay per click software first, such as PPCDynamite, pay per click management software.1. Use the Squidoo lens URL as the display and destination URLGoogle now insists that the display and destination URLs point for the same domain. Additionally, Google will not allow the redirection with the destination URL. This means that when utilizing Squidoo lenses as PPC landing pages, the lens URL must act as both the display and destination URL.2. Incorporate your main key phrase within the Squidoo lens URLGoogle AdWords allows a maximum of 35 characters for the display URL. While you are able to omit the www prefix inside URL, this still means that the Squidoo lens name has to be brief (23 characters). The lens name need to incorporate the major targeted search term if possible but that is not essential if you follow the other suggestions in this post.As the Squidoo lens description is used by Google to index your website, it’s important to contain your most important key word in this area. For example, you could use “PPC” and “pay per click” as I have done in this post.4. Focus content material within the Introduction ModuleSo it can be vital that your call to action (subscribe to a list or purchase a product) is incredibly evident in the Introduction Module. You should also include your main search term and several prolonged tail variations (but avoid search term stuffing, even if you use the pay per click management software).5. Use Technorati tags inside Introduction ModuleTechnorati tags attract Google’s attention and contribute to your top quality score. I have even had my Technorati tags appear on the earliest page of Google’s results, for a relevant key word search, with a hyperlink to my lens. It can be a fine idea to place the Technorati tags at the end on the Introduction Module and to contain the significant search phrases that you will use for your pay per click ad. There are several software programs available at no charge that will auto-generate the HTML for you.6. Your primary articles module (following your Introduction Module) ought to reinforce your call to action. This could be by way of a banner or a combination of an image and text. The “black box” module is really useful here for highlighting the call to action as you can consist of an appropriate hyperlink.Lensroll creates a linkage between your lens and the other related lenses, adding value towards the content of the own lens.8. Add a “Featured Lenses Module”Again, the emphasis is on search term relevance – introduction of irrelevant links will dilute your good quality score.9. Use your full allocation of Squidoo tagsThis needs to be changed to line up with your pay per click campaign. You ought to use the whole 40 tags allocated to you for each Squidoo lens. You need to make sure that the tags line up with the search phrases you want to use inside your PPC ad, as this reinforces relevance.Original content, such as a product or program review, strengthens your Squidoo lensrank and Google ranking and improves your high quality score. RSS feeds from relevant blogs provide further regularly updated content material and help to keep your lens fresh. Articles freshness may be reinforced by regular updating of the lens. Your Squidoo landing pages are most effective when they are highly consistent with your PPC ads. If your ad is for a particular product at an established price, then both the item and also the pricing should be featured in a prominent way on your Squidoo landing page.Last but not least, ensure your profile on the Squidoo lens reflects the content material of the ad. This congruency strengthens your transparency score and, being a result, improves the excellent score of the lens.Its significant, as with all PPC campaigns, to test and revise your Squidoo lens in line with revisions within your pay per click ad and PPC keywords. The 10 suggestions in this article will go a prolonged way towards improving the quality score of your Squidoo PPC landing page. Get a good pay per click software (or a pay per click management software) before starting – highly suggested!